Entrepreneureal.org: Guerrilla Design
21 October 2008
Guerrila Design is something Felix and I have been kicking around as a marketing / sales strategy for a while. While his posting (which you should read) has a slightly sour antic about it, I definitely think he’s onto something.
There is a certain blaze-ness when it comes to big companies and how they approach user feedback, it’s time to shake things up a little! Why not sneak your coffee cup design into starbucks all over the city? Or drop your improved mouse design on shelves at best buy (for free !). Sure it isn’t the most legal of methods, but you’re bored, and you don’t care.
[...] to Etan over at eL for talking a bit more about Guerrilla Design. As a concept it is by no means ours at all, [...]
Ha! Sour indeed…
I think that there’s definitely something to guerrilla design - it’s certainly a way of getting attention, with the desired end goal of a better user interaction. My problem is that GD is easy enough with simple products (such as Starbuck cup designs), but I don’t know many designers who would willingly throw away a prototype to their local Best Buy; the manager on duty would certainly chuckle at the new mouse, but more than likely put it in the trash. Now, if we could hit 50 Best Buys across the state… THAT would be worth doing.
[...] (“Ideal Ideation”) and develop: the to-and-fro, both on- and off-line with Etan over at eL has got me thinking big time about Guerrilla Design and design process more generally. So Hear [...]
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