A recent challenge I faced while working on our product was a requirement that surfaced from a potential client who asked that they be able to use our web-based application as-is, but host their own data internally (in other words, run their own database separate from the one all of our other clients share).
My initial thought was to set-up a second sub-domain (lets call it www2.myapp.com) pointing to our rails application and add a “before_filter” to the ApplicationController that could detect which request.host was being used, and connect to the …

Guerrila Design is something Felix and I have been kicking around as a marketing / sales strategy for a while. While his posting (which you should read) has a slightly sour antic about it, I definitely think he’s onto something.